Making contact with buyers
To make money online you have to get in contact with other people online willing to buy whatever product or service you are selling. To get in contact with these online buyers there are mainly two routes you have to get in contact with them.
Route 1. SEO (Search Engine Optimization)
Route 2. Email Marketing
Route 1 entails doing all the things that are necessary to get the page advertising your product or service ranked on page one of the search engine pages and preferably in position number one. That is where you will be raking in the money for that particular keyword or phrase you are ranking for.
Since Google is the most popular search engine most people will optimize their pages to rank on page one of the Google search engine for their particular keyword or phrase. With this system you have to keep your fingers crossed that Google will not introduce an update that will put your page out of the top rankings. Some people who have been making hundreds of dollars a day from their pages Google rankings, wake up one morning after a Google update to find that their business is no longer making money. This is because their sales page is no longer ranked high on Google as a result of the update. This could be heart breaking for some people, especially if they depended on their Google ranked pages alone to make money for their business. (They had all their eggs in one basket).
Another way of getting your product or service in front of potential buyers searching for it, is to buy ads from Google ad-words program. Your ad will be placed next to the search results the potential buyers see when they search for your keyword or phrase. This method of advertising is called Pay Per Click (PPC). Which is really Cost Per Click (CPC). You only pay when someone clicks on your ad. If you can’t get your site optimized to land on the first page you can pay to get it there.
Building your list
Route 2, the other main route, will entail you having your own list of potential buyers who have given you permission to send them emails which is managed by an Autoresponder. This permission is usually granted through opt-in forms which they fill in to receive information, a product or a service from you usually for free.
It is said that the money is in the list, the Guru’s and experts say that each member of your list is worth $1.00 per month. Depending on the relationship you develop and have with your list members, that value could be higher. Having access to your own list does not depend on the whims and fancies of any third party, who can change their method of operation overnight and put you out of business. It is your list which you have invested time and money to build and no one can take it from you like with SEO.
Now how do you get people to join your list? You have to get your offer in front of them.
How do you do that? Either by:
FREE ADVERTISING or
Using free advertising
There are a lot of free advertising programs you can join, where you watch other members ads and gain credits which you then use to run your own ads.
These programs always have upgrades where you can pay to run your ads. That is how they make their money. You can either exchange your money or your time to get your ad run. Like everything else traffic also has quality. I would think most people do the same thing I do on the free traffic sites. Run the ad and do something else while the time required to watch it elapses so you get your credits and move on to the next ad. Very, very few of them will catch my attention unless there is something exceptional about that ad.
My results using free advertising has been very, very poor. And it takes a lot of time managing the placement of free ads. The people who get results that are worth the effort from free advertising must have programs that do their posting automatically for them.
Paying to advertise
With paid advertising you can choose where you want your ad to appear, so you can target the clientele you want to attract. As mentioned before you can purchase Google ad words PPC or advertise with any other popular search engine. This method shows your ad to people who are searching for what you are offering, so they are much more likely to buy what they are searching for.
Using Solo Ads
Probably the most popular method of paid advertising for Internet Marketers is to build your own list through Solo ads. You pay someone who has already built up their list to send out your ad to their list members. They will guarantee you that X number of people will click on the link to open your ad for a particular price. But they will not guarantee you that any one will take up your free offer or buy your product or service thereby opting into your list. Solo ads are sold by the number of clicks you want usually in multiples of fifty.
Getting prospects to click to open your email is highly dependent on the quality of the title of your email and getting them to take up your offer is dependent on the quality of your sales page or ad. Here again quality is important as to who you buy your solo ads from. All lists are not equal. Like everything else online, there are Scammers offering Solo ads for sale. I recently came across a site that exposes Solo ad Scammers and list results of it’s members Solo ad runs.
If you are contemplating running a Solo ad, before you contact the Vendor you should have done your due diligence. (Checked them out) You can simply Google their name and see what comes up. To find Solo ad Vendors you can use your favorite search engine, check out the relevant groups on the social media sites or check the Warriorforum.com.
You should contact the Vendor to find out if they had ran the same program you are promoting recently. Also find out if they would run your program. Some Vendors only run free offers and some state a list of popular programs that they do not run. This is because they list members are tired of seeing them and would not click on them. That is why it is important for you to make that inquiry because you will get a better response from a list that is seeing your offer for the first time.
While all Solo ad Vendors will only guarantee you the number of clicks you purchased, I came across one Vendor who guarantees you not only the number of clicks but X number of opt-ins from those clicks. This is a great deal since the cost per opt-in is way cheaper than it works out with other Vendors. With this Vendor you pay $1.00 or less per opt-in. See for yourself here
As a beginner when you start promoting products and programs you most likely will use your affiliate link to send your prospects straight to the sales page you are promoting. That is what I did until I learnt about building a list and building my business. You can check my Blog on how to get free training from Internet Marketing Millionaires here: http://nigholaffiliates.com/free-training
The heart of your system
One might ask, what mechanism do you use to build and manage your list.
To build your list you must get an Autoresponder and it makes sense to use the best one. It will capture the name and email address and any other information you want to collect about the prospect from the opt-in form. It then places them on your relevant list and sends out mailings to them automatically as you have scheduled.
Instead of putting your affiliate link in your Solo ad, you put a link to your squeeze page which contains your opt-in form which is linked to your Autoresponder. The thank you page in the opt-in form will be your affiliate link page, this way you will capture the leads and build your list before sending them to your affiliate program sales page. You can now follow up with these leads and send them other offers using your Autoresponder without having to pull your pocket for advertising.
There are a number of Autoresponders out there but over 90 % of the Guru’s use the most popular one. I have received mail from the owner of another Autoresponder powered by the most popular one, that should tell you how good it is. You can check it out here and start building your list.
Keeping track of what you are doing
In order to get maximum benefits out of your advertising dollars you will have to keep track of the results you get from each method of advertising you use. You will want to know which Solo ad Vendor gets you the most opt-ins or sales for a particular niche and which free advertising site gets you any results. You will also want to test the headlines in your emails etc. to see which gets the better response. You have to keep tweaking and testing the methods you use until you are getting the maximum results you can.
To gather this information you will need a tracking system, the one I use is free up to a certain number of clicks per month. When I am running Solo ads and the clicks exceed that number I will upgrade for one month. The next month if I am not running Solo ads to exceed the free limit, I will down grade my account back to free. I only pay for my tracking program when my clicks exceed the free limit in one month. This is a good deal for beginners on a tight budget, you can check it out here.